We all know when we’ve heard a great radio story, television show or speech. But great television, radio and speeches don’t just happen. Good writing makes it all happen.
Writing scripts that will be heard by an audience is a different...
Freelance writers may consider adding advertising writing as another revenue stream of their business. While the world of advertising may not be how we see it in Mad Men, PWAC Toronto brought in a few experts to talk about what opportunities are...
Who knows more about the impact of good advertising than a freelance writer? You’re always out there, pitching your wares, rustling up clients, positioning yourself for maximum value. And what self-respecting freelance writer doesn’t...
PWAC TO logo
Dear friends in the freelance writing community,
Recent news about PWAC National's financial crisis took us all by surprise. These difficulties will affect all PWAC members across the country.
The PWAC Toronto Chapter Executive Board was not privy...
PWAC Toronto Chapter Executive Board
No matter how much work you hope to get done during the holiday season, sometimes that's just not possible. With the offices of corporate clients generally closing around Christmas time, along with a variety of other institutions, freelancers often...
As the snow flies and holiday decorations begin to appear, thoughts turn to—our busy social calendars. For many freelancers, holiday parties can be a great time for catching up with editors and colleagues, as well as meeting new people. Yet...
As freelancers, we seek attention from people who might hire us. We may also (ahem) be familiar with social media. Maybe it’s time to marry the two activities.
We can use many techniques to get on a prospective client’s radar. (Note:...
With a more hands-on approach to finances needed, financial planning and money matters can be intimidating for even the most seasoned freelancers. To help make money management a little less daunting, PWAC Toronto Chapter held an evening seminar on...
By Vanessa Santilli
Fall brings with it the best of work intentions. Maybe it's the back-to-school vibe or the season change -- or maybe it's just a good excuse to start fresh. Whatever the reason, here are five tips to help you capitalize on the feeling and have your...
As freelancers, we usually want to focus all our energy on our craft, whether it's writing articles on topics we enjoy or crafting creative copy for a client.
But no matter how passionate you are about what you do, you're now in a position where it...