The Print on Demand (POD) workshop covers a variety of topics related to self-publishing and marketing your books, including:
- POD defined
- Difference between POD, vanity publishing and vanity POD
- Importance of targeting your audience (before you write)
- POD companies/options
- Specific information about several popular POD companies
- Distribution through Amazon.com/.ca, Chapters.Indigo.ca and other online retailers
- Kindle (Amazon's e-book) and ePubs
- ISBN (and why and how to get yours)
- Overview of technical tools you need to self-publish
- Overview of book marketing options, such as websites, blogs and social media (Facebook, Twitter, LinkedIn, and YouTube)

Instructor: Paul Lima (www.paullima.com) has worked as a professional writer and writing instructor for more than 25 years. Paul is the author of 10 books on writing and the business of freelance writing. He has self-published his books as print, PDF, Kindle and ePub versions using Print on Demand. His books are available online through Amazon and Chapters-Indigo. Four of his self-published books are now used as university and college continuing education textbooks.