Social media provides a new way to communicate with your potential readers, audience and visitors on the web. Engagement through social networking—using a variety of social media tools—can build your exposure instantly with a global...
With the onset of social media, the public relations profession is experiencing unprecedented change, but the ability to write well remains essential for success. In fact, PR consultants can spend up to 70% of their day writing communications plans...
You’re already a writer, so you know what to do with words. But what you may not know is how to use keyword-rich phrases to your greatest advantage when you’re writing online. Feeling a little intimidated? You’re not alone. But...
Narrative non-fiction—also called literary journalism or creative non-fiction—are sexy new names for a genre that’s been around as long as the Bible. In fact, the Bible is a good example of the genre. There are some great stories...
What are white papers? And why should freelancers write them? This brief excerpt from my upcoming e-book sketches in answers to half a dozen key questions about this exciting market.
1: What is a white paper?A white paper is a marketing document...
Gordon Graham, That White Paper Guy
I’d say it was about 20 minutes.
That’s how long it took me to negotiate a series of assignments for the website of a Canadian magazine at MagNet a few years ago.
The editor and I had known each other for a couple of years, but we lived...
In our hectic lives, it can be easy to dismiss volunteerism as a feel-good luxury for those mythical, alien creatures we call “people with free time.” When juggling career, family, social life and assorted other life commitments, the...
You could say that no fields have changed our lives more than health and science. Every day, there are numerous reports about breakthroughs and discoveries that affect the world at large and our personal well-being.
There will always be an interest...
This may seem like a story about cold calling, but it’s also a story of facing rejection and finding new friends.
A long-time freelancer, I had taken a few months away from my regular business to finish a major project. On my return, I did...
Many people believe freelance writers serve only periodicals—magazines, newspapers and various online publications. What might not be as obvious to them is who provides the words they read in bank brochures, on company websites and in the...